About the course
Develop your knowledge of digital marketing with this online course.
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Entry requirements
Learners must meet the following eligibility criteria in order to access this course:
· Be aged 19+ on the 31/08/2023
· Live in the UK for 3 years/live in UK from EEA for 3 years, or have *pre-settlement or *Settled status from the Home Office (*proof required)
· Due to Government funding criteria, we are unable to accept learners who live in London, Scotland, Wales, N Ireland, Ireland or a devolved postcode areas. Please check with us if you are unsure.
Qualifications
TQUK Level 2 qualification
What you'll learn (core modules)
Course Content:
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Unit 1: Social Media for Business
- Section 1: Understanding the range of social media platforms available for use by business
Unit 2: Email as a Promotional Tool for Business
- Section 1: Understanding how email campaigns can help businesses reach and engage their audience
- Section 2: Planning an email campaign
- Section 3: Understanding the role of data protection regulations when implementing email campaigns
Unit 3: Digital Marketing Review
- Section 1: Understanding the role of digital marketing
- Section 2: Knowing how to review the effectiveness of digital marketing
- Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews
Unit 4: Understanding Search Engine Optimisation for Business
- Section 1: Understanding the principles of Search Engine Optimisation (SEO)
- Section 2: Knowing how Search Engine Optimisation benefits business
- Section 3: Knowing how to use Search Engine Optimisation to benefit a business
Unit 5: Digital Marketing for Business
- Section 1: Understanding the role of digital marketing in business
- Section 2: Understanding how digital promotion is achieved
- Section 3: Producing a plan to promote a business through digital channels
- Section 4: Knowing how to use online presence to raise funds and cut costs
- Section 2: Knowing how to use social media platforms to engage an audience
- Section 3: Understanding the role of social media in building brand reputation
How will I be assessed?
This qualification is assessed via an internally assessed portfolio of evidence which is submitted to your tutor using the online portal.
Where is the course delivered? (facilities/classrooms)
- All learning is completed online at a time that suits you without the need to attend college.
- At the start of the course and you will be allocated a designated tutor who will support you through your qualification.
Where will this course take me?
Once you have completed your course with us, you may feel that you would like to progress with your studies or develop skills in another area and take up another course. Please select the link below to view all our other online courses:
How much will it cost?
**The course is fully funded and there are no associated costs with completing this course*
However if you start and not complete this course there will be a charge of £125
*The course is fully funded subject to the individual being over 19 and having lived in an EEA country for the last 3 years
I'm interested. What should I do now?
Please select "apply online" We will then email you an application pack - learning cannot be started until these forms are completed and submitted.
Once these are approved, we will send information on how to access the learning portal.
You can only apply for one course at a time however upon completion you can enrol on a further 2 courses per academic year.
Days & times
Please contact us for dates and further information
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