Fashion Media and Promotion

About The School of Art, Design & Digital-Creative / Leonardo Creative House

We hope you apply and join one of our courses. You will belong to the biggest curriculum area at West Suffolk College - The School of Art, Design and Digital-Creative. We are thriving, fun and ambitious. Studying ONE subject that you truly connect with (with no exams) is a liberating joy. You will love it!

This year we have over 500 students studying a broad range of creative courses across different levels. We are fortunate to have our own purpose-built building - 'Leonardo House' - on the main campus. Over many years we have all worked hard to be considered one of the very best Further Education creative centres in the UK. We care about what we do and strive to develop the next generation of professionals for the UK and global Creative Industries. Our culture is one of very high standards and freedom of individual expression. You will be working with like-minded individuals and professional specialist staff. Being part of Leonardo Creative House is a great thing. With hard work you will thrive and progress to a rewarding future.

Derek Johnson - Director of The School of Art & Design / Leonardo Creative House

The course - what is it all about?

Fashion Media and Promotion is a fast-paced, creative course that encompasses all elements of the Fashion Industry.

With an emphasis on visual communication and promotion, students explore a range of creative briefs that intend to build your skillset and knowledge of the Fashion Industry.

All project briefs, leading up to the Final Major Project, introduce you to a wide range of new skills; alongside refining and strengthening the core techniques and skillsets that we use consistently.

Image making is the fundamental element that underpins this course - from Photography to Graphic Design; with students learning how to have full control of how they put together an image. This spans from the Styling of a model and design of the set within a Fashion Editorial Photo Shoot, through to the colour palette gained from Trend Forecasting that will be used on the Logo you are creating for your Mock up Brand.

Fashion Media and Promotion is a contemporary creative pathway that teaches you a vast range of skills that will put you at the forefront of the Fashion Industry and the vast range of jobs available.

You can view the work of our students on our Instagram page: @lch_fashionmediapromotion

The first step is to make an application for the area you are interested in. You will have the opportunity to discuss the different course options available during the interview stage and staff will confirm which course is suitable for your future plans.

What the course covers

Creative and Technical skills:

• Fashion Styling
• Fashion Brand Development, Marketing and PR
• Trend Forecasting and Idea Generation
• Fashion Photography: Studio Lighting for Portraiture and Products, Analogue & Darkroom Imagery
• Fashion Imagery for Campaign and Editorial across Print, Social Media, Web and TV/Film platforms
• Advertising and Promotional Methodology and Psychology
• Digital Skills: Using Adobe CC for Retouching, Graphic Design and Magazine Layout
• Production: Set Design, Moving Image, Creative Direction
• Experimentation with a wide range of 2D and 3D artistic skills that feed through to FM&P specialism
• Individual specialisms explored, developing own interests within FM&P to push work through to unique outcomes
  
  

Professional Skills:

• Working on 'live' assignment briefs with clients or for competitions
• Meeting deadlines
• Working with focus and independence
• Communication
• Professional presentation of all work produced
• Online professional social media profile to promote your portfolio from Day 1
  
  

The courses and what you need to get a place

• UAL Level 1 Diploma in Art, Design and Media (1 year)
• UAL Level 2 Diploma in Art & Design (1 year)
• UAL Level 3 Extended Diploma in Creative Practice: Art, Design & Communication (internal pathway: Fashion Media and Promotion) (2 years)

What level will you do? - Put simply – to gain a place a level 3 you will need at least four GCSEs grade 4 or above. We would like at least one of these needs to be in Maths or English. If you feel you may not achieve this then level 1 or 2 will be the perfect first step. These are outstanding courses. We are flexible to individual circumstances. At interview (do not worry it is a very pleasant meeting!) we will discuss levels and your entry skills. All will be fine!

How will I be assessed?

All courses and levels are assessed against submitted coursework by a deadline - work with NO sat exams. All are assessed at Pass, Merit, Distinction levels against the qualification unit criteria.

We are proud to be a University of the Arts London (UAL) accredited college. This is the largest creative awarding body in Europe.

NOTE: All level 3 courses carry the required UCAS points for university applications.

Where will it take me?

Level 1 and 2 students progress to levels 2 and 3.

Level 3 students progress to university or employment. Annually about 75% of our level 3 students decide to progress to university. They all successfully gain places. Our students progress to the very finest universities such as Chelsea, Central Saint Martins, Manchester, Nottingham Trent, London College of Fashion, Norwich, Southampton and many others.

Outstanding aspects and highlights

We love doing as many enriching activities as possible. This ensures your educational experience is varied, challenging and positive. Recently Fashion Media & Promotion students have:

• Photographed at London Fashion Week and Graduate Fashion Week
• Collaborated with The Arc shopping centre - working on a live project to generate creative content for social media.
• Been finalists in the 'Beyond the Frame' photography competition run by Canon & Norwich University of the Arts - for four years running!
• Had Fashion Photography chosen to be included on Vogue Italia’s website ‘Photo Vogue’ - one image was recently chosen as ‘Best Of’ and showcased on the front page.
• Local, national and international trips and residentials.
• Visiting speakers from Fashion and Promotion businesses.